About the Seminar
“How to Grow Indian Brands With Media impact" is an experience-sharing platform to help Marketers garner knowledge on how to grow business through meaningful Media Engagement and Communication.
In this seminar, we will share three relevant case studies - including one which leveraged the power of the Digital Medium - that will help you learn to create impact and grow business with optimum media budgets.
In addition, there will be a session on ‘How to build sales and market share in a cost-effective and focused approach’ and another session on ‘Media Impact with smart planning & buying.’
Who is it for?
This exclusive seminar is open for owners and managers of Indian brands.
An avenue to garner knowledge, this seminar gives one the opportunity to hear from senior executives who have assisted in the making of iconic Indian brands and draw lessons on what makes the business tick.
|4:00 pm to 4:05 pm||Welcome||Sandeep Sharma
|4:05 pm to 4:15 pm||Introduction||Shekar Swamy
|4:15 pm to 5:00 pm||Case Study 1||Sangeetha N
President & National
|5:00 pm to 5:45 pm||Case Study 2||K. Satyanarayana
Senior Vice President
|5:45 pm to 6:00 pm||BREAK|
|6:00 pm to 6:45 pm||Media Impact with smart
planning & buying
|6:45 pm to 7:15 pm||Leveraging Digital
Case Study 3
Chief Digital Officer
|7:15 pm to 8:00 pm||Building sales and market share-
A cost-effective and focused
|8:00 pm to 8:15 pm||Summary of Learnings||Sandeep Sharma
|8:15 pm to 10:00 pm||Cocktails and Dinner|
Shekar Swamy is the Group CEO of the R K SWAMY BBDO and HANSA companies. An innovator by passion, Shekar has led numerous brands, both multinational and Indian.
Sandeep Sharma is the President of the R K SWAMY MEDIA GROUP. He is a media veteran having expertise in ‘Strategy & Revenue management” and has been instrumental in powering growth for many brands, setting up new business initiatives leveraging the power of media for business impact.
Sangeetha N is a champion in creative communication and a master in classical music. She is the brain behind many successful brand positioning and campaigns.
K. Satyanarayana is a Media Veteran having expertise in “Media Planning and Buying” and has multi-category experience of over 2 decades in managing and implementing successful media campaigns for Clients.
S Narasimhan has 30 years of in-depth expertise in strategic Brand Management and Marketing Communications. An evangelist for integrated marketing communications, he has led several successful campaigns for leading Indian brands, across categories, leveraging the power of Integrated Digital.
Subhash Pais has over 20 Years of expertise in Public Relations and Content. He has done many successful campaigns across several categories for Clients.