440 pages in the book plus 290 extra pages
        in the CD.

       35 colourful maps.

       448 tables in the book plus 100 extra tables in
         the CD.

     Outlines 49 indicators at the district level, 122
        indicators at the state level .

     Rank order purchasing power of 411 districts
        in 24 states and 7 union teritorries.       

     Classifies the country into Metro A,B and C
        districts with population and purchasing power.

       Information collated from 65 sources.

       Media information presented separately
         for urban and rural population of each district.

     Districts graded and ranked in the order of
        economic prosperity at both state and all
        India levels.

     Ten parameters covering agriculture, industry
        agriculture,industry and infrastructure have 
        been combined to indicate Market Potential.

      List of 3,544 towns arranged by district, town   
         class and MPV grade in descending order
         of population.

     Detailed information on 300 towns with
        population of over one lakh.

      Market potential broken down by agriculture
         Industry and Infrastructure.

      Gives information on bank offices, deposits,
         credit, fuel consumption,diesel, petrol, LPG,
         kerosene, No.of hospitals beds at district level.

The Need

In an economically  liberated   India, a few facts are  undeniable.

First, while there is purchasing power in the country, this is scattered across a wide geography, and marketers have to collect their sales bit by bit to achieve scale.

Second, there is a surfeit of supply in every category of goods, and companies have to be smart in the manner in which they target and approach the market place to outsmart competition.

Third, the Indian market is most severe in its value orientation,more so, in our experience, than most other markets.

Fourth, every marketer has to work with finite and limited resources, in terms of both money and manpower.It is simple truism that the more focussed the application of these resources in the most fertile areas, the better the results will be.

It is in this context that the guide will be valuable.It provides road signs of where to go and what potential exists in the various parts of the country.