Using the guide :

The LPG distributor operates in Maharashtra. Can the guide provide guidance for selection of areas and setting priorities for selected areas ?

One major source of LPG connections for domestic use are families using Kerosene as a cooking fuel. The Guide provides data on Kerosene consumption by districts. The distributor can use this data to identify priority areas .

Source : R K SWAMY/BBDO guide to market planning - 1999

MPV* stands for Market Potential Value

Conclusion :

The data indicates that the Metro areas of Bombay, Pune and Nagpur can provide good concentrated markets and should be exploited first before spreading out to smaller markets.

 Who can access the guide ?

The guide is available as a 440 pages, four colour, hardbound book. It has a companion CD. It can be purchased from any office of R K SWAMY/BBDO Advertising Ltd