Selling toilet soaps - can some areas do better ?

A marketer of soaps knows that he is doing well in Maharashtra. But is he getting good enough sales from every district ?

Using the Guide :

The guide provide Market Potential Value (MPV) for every district in Maharashtra. The median value is 110. Similarly the marketer has sales by districts and the median is 1000 units. We plot a matrix using these figures.

Source : R K SWAMY/BBDO guide to market planning - 1999

Conclusion :

It is clear that Parbhani, Raigarh and Ratnagiri are doing exceptionally well given their potential . But more sales can be expected from Pune, Sangli, Nagpur, Nashik and Aurangabad. The other markets are doing as they are expected to.

  Source : R K SWAMY/BBDO Guide to market planning - 1999

Who can access the guide ?

The guide is available as a 440 pages, four colour, hardbound book. It has a companion CD. It can be purchased from any office of R K SWAMY/BBDO Advertising Ltd